应浙江大学MBA教育中心邀请，美国南加州大学马歇尔商学院Humayun (Hugh) Rashid 教授将于12月20日到访浙江大学，届时安排讲座。
主 题： Management Innovation & Design
时 间： 12月20日（周一）晚19：00-21:00
地 点： 浙江大学紫金港校区行政楼302
语 言：English
主讲人：Dr. Humayun (Hugh) Rashid（美国南加州大学马歇尔商学院教授；美国凯斯西储大学魏德海管理学院博士项目顾问；美国Xavor 咨询公司合伙人）
温馨提示： 参与此次讲座的MBA同学可记商务实践一次（请携带校园卡签到）。
为了更好地安排讲座，请于12月17日前向MBA教育中心报名。
联系人：王珍珍老师 （电话：88206871；邮箱：wzz@zju.edu.cn）
欢迎广大MBA同学、校友及管理学院其他师生参加！
讲座主题：Management Innovation & Design
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In order to continue its impressive economic growth into the next two decades, China's national leadership has recognized that besides cost-effective manufacturing capability, its private and SOEs will have to increasing rely on innovation to come up with new products, services and business models that are globally competitive. Increase in entrepreneurial activity over the last few years is a great start and is necessary but not sufficient for innovation-driven economic growth to sustain over time. Besides entrepreneurial startups, the large private and State-Owned-Enterprises (SOE) will have to dramatically innovate as well. Over the last three decades, China's business environment has been structured for operational efficiency to be the low-cost factory to the world. What strategies can help Chinese firms transform into provider of high-value innovative products and services to the world? We will explore questions such as:
- How do large enterprises innovate? We will look at examples of P&G and other large US enterprises.
- What are the leadership challenges for management innovation and how can these be overcome?
- What are some of the unique characteristic of Chinese enterprises (Party, unions, hierarchical system etc.)?
- How can management as designing approach help us address some of these unique characteristics and challenges of management innovation of Chinese enterprises?
- What are some of the design best practices that can help Chinese enterprise advance their innovation journey within the context of its culture and environment?
- What makes design attitude and design practices even more suitable for Chinese enterprises than to their western counterparts?
We will present why executive and managers of 21st century need both decision and design attitude. Decision attitude excels when situation are clearly defined and stable and have indeed played an important role during the industrial and manufacturing era. But when these conditions does not hold, as in the case of innovation driven knowledge economy, then design attitude is needed. A world-renowned design scholar, Richard Boland (also my co-author on an upcoming book) has said, "manager are designers as well as decision makers and that although both are closely linked in management action, we have for too long emphasized the decision face of management over the design face." Many decades ago, Herbert Simon, father of modern management science made this distinct clear: "Everyone designs who devises courses of action aimed at changing existing situations into preferred ones ... nature of sciences are concerned with how things are ... design, on the other hand is concerned with how things ought to be." Which is precisely the challenge of management innovation.
主讲人介绍：
Bio of Dr. Humayun Rashid
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Dr. Humayun Rashid is a practitioner-scholar with over 25 years experience in the private and public sector working for various Fortune 500 global organizations in the area of business process improvement, organizational change management and the design of innovative business models. He has consulted or done business in over 20 countries in Asia, Europe and Middle-East. Humayun is a part-time faculty at University of Southern California (USC), Marshall School of Business (MBA Programs) and has been a guest lecturer at National University of Singapore (NUS) in their leadership development program. He is also an advisor in the doctorate of management program at Case Western University. Humayun has presented and published award-winning papers in leading academic and industry conferences worldwide (Academy of Management, IEEE, AMCIS, APA etc.).
Humayun is particularly passionate about social entrepreneurship and the design of innovative business models to solve novel business and social problems. Humayun has advised various non-profit ventures in South American (Peru) and Africa (Kenya) in areas of entrepreneurship and recently helped a university in Nairobi design a three year bachelor program in entrepreneurship targeting youths in the slums areas. Humayun is a coach and counselor with various non-profit consulting organizations in Los Angeles, such as SCORE (funded by US Small Business Administration) and Executive Services Corp (ESC). Currently Humayun is working on a book focused on effective public-private partnership for social innovation - being written while cruising on his Yacht in Mexico.
Humayun is a member of Academy of Management (AOM), American Psychological Association (APA), Association of Information Systems (AIS), Society of Industrial & Organizational Psychology (SIOP), Society for Information Management (SIM) and Huntington Harbor Yacht Club (HHYC). Humayun holds a Bachelor in Information Systems from the University of Texas, Austin; MBA from UC Irvine, California; and a doctorate in Management, from Case Western University, Ohio, USA.
